3 items in my Twitter feed that have me thinking

Via @NiemanLab: How do you make local media work? 10 lessons from Knight-McCormic Leadership Excellent Institute

5. Audience engagement is everything

Not everything is about big numbers.  Knowing who your community is, bringing them into the conversation, publishing their work, shaping coverage in response to their needs--these are things many Oakland-area web sites are skilled at , but that are new concepts for bigger, more main-stream publishers now fighting to stay relevant.

 

Via @Malcolli: How to prevent social media entitlement syndrome

The business and social lines or lack there of can be blurred in other ways, as well. Knowing who someone is through social media doesn’t mean we know them. People are only as transparent as they choose to be about certain aspects of their lives. We show people what we want them to see through social media. That’s not transparency, it’s strategic marketing.

 

Via @kegill: What advice would you give to a graphic design student? 

Look people in the eyes when you are talking or listening to them. The best teachers are the ones who treat their classrooms like a workplace, and the worst ones are the ones who treat their classroom like a classroom as we’ve come to expect it. Eat breakfast. Realize that you are learning a trade, so craft matters more than most say. Realize that design is also a liberal art. Quiet is always an option, even if everyone is yelling. Libraries are a good place. The books are free there, and it smells great.